Marketing MDP: Digital Marketing for Managers

In the rapidly changing business environment, we are consistently moving towards a digitalized world. Marketing and promotions are no longer limited to the physical realm. Several industry reports recognize the prowess of Digital Marketing in pursuing and convincing managers. This MDP is meant to enable managers new to Digital Marketing to realize its full potential. The program, therefore, covers a broad introduction to concepts related to Digital Marketing and other related issues such as Big Data.

The objectives of the MDP are:

  • To enable attendees to understand the potential of Digital Marketing
  • To introduce attendees to the basics of Digital Marketing
  • To enable the attendees to understand the differences between organic and paid efforts.
  • To expose attendees to other related concepts (such as Big Data) and their importance to Marketing
  • To provide a hands-on approach to basic tools of Digital Marketing

  • What is Digital Marketing
  • Big Data and other related issues
  • Tools and techniques to drive traffic using Digital Marketing
  • Digital Marketing dashboard

This program would benefit anyone new to digital marketing

Rs. 70,000 plus taxes and surcharges as applicable.

Prof. Sudeep Rohit , Assistant Professor, earned his Ph.D. from the Indian Institute of Management Tiruchirappalli in 2020. Since then he is with the Marketing group at CIMP. Prof. Sudeep’s research has been published in peer reviewed international journals. At CIMP, Prof. Sudeep has offered modules on Rural Marketing, Subsistence Consumption and Digital Marketing.

CIMP offers PGDM equivalent to MBA, PGDM (IEV), EFPM, FPM
Established by Govt. of Bihar, Approved by AICTE, PGDM Accredited by NBA
PGDM Equivalent to MBA by AIU

Chandragupt Institute of Management Patna

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